About Business Analytics

Business Analytics equips learners with analytical, technical, and strategic skills to transform data into actionable business insights. This elective provides hands-on learning in data management, visualization, and predictive modelling for effective decision-making. The specialization integrates data science, statistical techniques, and business intelligence to prepare learners for high-growth careers in analytics, consulting, marketing intelligence, finance, operations, and digital transformation. With a strong focus on real-world datasets, industry tools, and practical projects, the program builds expertise demanded by modern organisations.