DSU Online University - Master Your Future

What are you looking for	Online Degree
UGC & DEB Approved	Yes
Approved for Higher Education in India	Yes (Ph.D, PG)
Fees	Low as compared to On Campus
Education Quality	At par with On Campus learning
Global Recognition	Yes
Learning Mode	Completely Online at Flexible Pace
Learning Session	Pre recorded + Live Session over weekend

Advance Your Skills

Digital Marketing

web development & optimization | e-commerce | search-engine-marketing (SEM) & PPC | content marketing | analytics and data-driven marketing

Duration

3 Years

(6 Semesters)

Fees / Semester

INR 20,000

Total Fees

INR 1,20,000

About Digital Marketing

This elective allows you to dive into the world of online marketing — mastering how brands, platforms, content and analytics come together to reach and influence customers in digital channels. It is unique because: It emphasises digital-first business strategies, not just traditional marketing. You will gain skills in web development & optimization, e-commerce, search-engine-marketing (SEM) & PPC, content marketing, analytics and data-driven marketing. It aligns with the growing demand for digital-marketing professionals across industries, making you job-ready in a rapidly expanding field.

Learning Modules

Web Development & Optimization

Building high-performance websites with modern frameworks, responsive design, faster load times, and SEO-friendly architecture.

E-Commerce

Designing and managing online stores, payment integrations, customer experience optimization, and sales funnel strategy.

Search Engine Marketing (SEM) & PPC

Paid advertising campaigns using Google Ads, keyword bidding, audience targeting, and maximizing ROI through effective PPC strategies.

Content Marketing

Creating compelling content, brand storytelling, copywriting, and distribution strategies to engage and convert audiences.

Analytics & Data-Driven Marketing

Using analytics tools to track performance, measure KPIs, interpret customer behavior, and make data-backed marketing decisions.

Industries

Consulting

Strategic advisory across management and operations.

Banking & Finance

Investment, retail banking, and financial services.

IT & Tech

Software, AI, cloud, and digital innovation hubs.

FMCG

Fast-moving consumer goods and retail brands.

E-commerce

Online marketplaces and digital retail platforms.

Manufacturing

Production, supply chain, and industrial operations.

Healthcare & Pharma

Hospitals, drugs, biotech, and medical research.

EdTech

Online education platforms and learning solutions.

Logistics

Transportation, warehousing, and supply chain.

FinTech

Digital payments, blockchain, and financial technology.

Career Path

Business Analyst

Analyse business data, identify trends and insights, support strategy development, and liaise between business stakeholders and analytics teams.

Marketing Executive

Plan and execute marketing campaigns (including digital channels), monitor campaign performance, interact with customers/markets, support brand-building activities.

Human Resource Executive

Support recruitment, performance management, employee engagement, training and development programmes, and align HR functions with business goals.

Financial Analyst

Evaluate financial statements, prepare forecasts & budgets, conduct financial modelling, support investment/financing decisions.

Sales & Business Development Manager

Identify new business opportunities, manage client relationships, negotiate deals, drive revenue growth, coordinate sales teams.

Operations Executive

Oversee production/operations processes, monitor supply-chain/inventory/logistics metrics, implement improvements for cost/time efficiencies.

Digital Marketing Specialist

Develop and optimize digital-marketing strategies (SEO, SEM, PPC, content, social), monitor analytics, enhance brand presence online.

Customer Relationship Manager

Manage customer lifecycle, handle customer retention and satisfaction, use CRM tools, analyse customer feedback and behaviour.

Brand Executive

Assist in brand positioning, coordinate promotional campaigns, monitor brand metrics, support creative and digital brand initiatives.

Management Trainee

A rotational role where you gain exposure across functions (marketing, operations, HR, finance), learn organisational systems, prepare for managerial role.